A foreign visitor looks at a poster to attract logo submissions on South Luogu Lane in Beijing on Friday, August 22, 2008. [Photo: Xinhuanet]

The renowned South Luogu Lane in Beijing is looking for submissions to help create a new logo to represent their street, the website of Xinhua News Agency reports.

The historic alley has attracted lots of visitors from home and abroad during the Beijing Olympic Games. The logo submissions are being sought to highlight the cultural aspects and significance of this famous lane.

The alley, formed during the Yuan Dynasty nearly 800 years ago, is famous for its combination of traditional and modern elements.